Yoto announces strategic content partnership with the Roald Dahl Literary Estate

London, UK, November 15th, 2017 - Yoto – the clever speaker for kids – has agreed a
strategic content partnership with the Roald Dahl Literary Estate. Roald Dahl is the world’s
number one storyteller and the author of globally quintessential children’s stories including
Charlie and the Chocolate Factory, Matilda, The BFG and many more.
Yoto was created to maximise kids’ development skills without screen-time, by building and
integrating specialist technology and content. Yoto allows children to unlock a carefully
curated world of music, stories and learning via interactive cards which connect to a safe,
secure world of audio content – with no screen-time worries. 
Suitable for pre-school children and inspired by Montessori principles, Yoto gives youngsters
autonomy over what they listen to or play – from their favourite nursery rhymes to learning
the alphabet through phonics. 
Yoto wants to revolutionise the way children listen and learn.
Yoto is pleased to announce that it will now be working with beloved Roald Dahl stories and
characters to create audio story experiences and interactive picture displays that will engage
and stretch young imaginations.

Working closely with the Roald Dahl Literary Estate, they’re creating bespoke content for
children of pre-school age and upwards. Ideas in development range from ‘choose-your-
own-adventure’ stories, to BFG dream-mixing sleep-time aids – as well as snippets of all the
titles that you’d expect from Roald Dahl.
Luke Kelly, MD of the Roald Dahl Literary Estate and Roald Dahl’s grandson, says “We
share Yoto’s vision that all children deserve stories – and that technology, used in the right
way, can unlock imaginations and help children to grow. Yoto is a visionary platform and we
are excited to use Roald Dahl’s timeless stories to enrich their offer.”
As CEO/Co-Founder Ben Drury says “We are thrilled to be working with Roald Dahl. Tech is
a part of all of our lives, which is why we’ve created a product especially for kids which uses
technology in the right way. But stories make imaginations grow, and to be able to draw on
the incredibly rich story-world of Roald Dahl is a (BFG’s) dream come true!”

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